02/03/2009

Green is the new color of corporate responsibility

As any publication editor will tell you, the job comes with a lot of press releases. On a busy day, I can get 50 to 100 of these news announcements, and I try to look (or at least glance) at every one. I'm a news person, and I don't want to miss anything. Increasingly, I get items related to green, ranging from technology solutions meant to enhance the green supply chain to air filters created to improve factory air quality. Today, the folks at Ryder sent a link to the company's Corporate Responsibility Report www.ryder.com/aboutus_home.shtml. Number 1 on the list: Driving Environmental Leadership.

According to Aberdeen Group, "corporate responsibility posits that firms have a responsibility to be social and environmental stewards and that having a positive impact on society and the planet is as important as profit."

Is it the positive impact that drives these corporate responsibility efforts, or is it more bottom-line driven? Is green going to gain popularity even as the economy continues to stall? Instead of getting my information from a press release, I would appreciate practitioners' viewpoints.

 

--Jennifer Proctor, Editor-in-Chief, APICS magazine

Feb 3, 2009 3:39:00 AM

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